Suzanne Diane Ojiski had her first venture at just 11 years old. He then started selling a perfume called “Spice Rope”. He is currently the CEO of YouTube and a technology expert at the international level.
However, he did not give much importance to computer science during his institutional studies. Suzanne has basically completed her studies in Humanities. But he is one of the most successful entrepreneurs in Silicon Valley. She is ranked 13th in Forbes’ list of the most powerful women published in 2020.
Suzanne was born on July 5, 1958 in Santa Clara, California, USA. Suzanne’s father, Stanley Ojisky, was a professor of physics at Stanford University. His mother, Esther Ojisky, was a teacher.
Suzanne studied history and literature at Harvard University and received her BA in 1990. He studied Economics at the University of California, Santa Cruz and Business Education at the University of California, Santa Cruz. At that time he originally planned to pursue a PhD in economics and pursue a career in teaching or research.
But it was during this time that his interest in technology developed. He changed his plan.
his two sisters, Janet Ojiski and Ann Ojiski. Ann is an entrepreneur like her sister Suzanne. He is the co-founder of the famous DNA testing firm ’23AndMe’. Ann was married to Google co-founder Sergey Brin. Eight years later, they divorced. Suzanne Ojisky and Ann Ojisky are two of the most successful women in Silicon Valley today.
In 2014, Suzanne joined the board of the renowned American cloud-based software company Salesforce as an executive member.
She was ranked sixth in the list of 100 most powerful women in the world published by Forbes magazine in 2017. And in 2018, she was ranked 10th in Fortune magazine’s list of the most powerful women.
Being the CEO of YouTube.
Before working as a marketing manager at Google, Suzanne worked at Intel Corporation, Bain & Company and R. B. Worked at Weber & Company.
Suzanne was associated with Google at its inception, and became Google’s first marketing manager in 1999. How he got involved with Google is a story worth telling. Suzanne rented the garage of her Menlo Park home to the co-founders of Google Inc. in 1998. They created the Google search engine there. And used this garage as their headquarters office.
He later led Google’s online advertising business and was appointed to oversee Google’s original video service. After observing the success of YouTube, Suzanne proposed to Google in 2006 to buy the ownership of YouTube. His first big success in Google was ‘Adwords’. This is a type of advertisement that appears on Google search pages or search result pages. After that he never looked back and added one achievement after another to Google. For example, launching the AdSense system, buying an advertising agency called DoubleClick, launching Google Video and buying YouTube as its rival service, etc.
Suzanne has developed some different, original and effective marketing concepts. Love ‘Google Doodle’? You can thank Suzanne for that. Are you a fan of Google Images? Suzanne was also part of it. Google Books? Yes, Suzanne was also part of this wonderful initiative. His original idea for the Google Doodle was to bring the Google logo to life for holidays and special occasions. Over time, this concept evolved into the current Google Doodle. Lots of people around the world love Google Doodle.
Suzanne even suggested AdSense. He thought Google should have ads in addition to general search. As it turns out, Suzanne’s idea was valuable. As of 2017, Google Adsense has added 11 million users and Google is earning $95 billion a year from it.
He did not change the brand name of YouTube after it was bought by Google. And in 2010 Suzanne was elected as Google’s Senior Vice President and in 2014 as CEO of YouTube. As of 2022, his net worth is estimated at $765 million.
In February 2014, he was named “The Most Important Person in Advertising”. And in 2015 was selected as one of Time magazine’s 100 most influential people in the world. She was also described as “the most powerful woman on the Internet” in a later issue of Time.
Since Ojisky became YouTube’s CEO, the company has reached 2 billion logged-in users per month, and these users are watching over a billion hours of video a day. YouTube has local versions in 100 countries in 80 languages. Since she became CEO, YouTube’s female workforce has grown from 24 percent to nearly 30 percent.
Under Suzanne’s leadership, YouTube has paid more than $30 billion to creators, artists and media companies on the platform through 2021.
Suzanne also emphasized the new YouTube application and customer experience designed for users interested in family gaming and music content.
During Suzanne’s time, YouTube introduced 10 different monetization methods for content creators. These include channel membership benefits, merchandise, brand connect and innovative features like Super Chat.
In 2020, a new service called YouTube Shorts was launched. It is basically a collection of short video clips. YouTube shorts have recently crossed more than 15 billion daily views.
In a September 2021 announcement, YouTube announced that the company’s music and premium platform had surpassed 50 million subscribers. More than 100 billion hours of global gaming videos were watched on the YouTube platform in 2020 alone.
Ojisky emphasizes keeping educational content as a priority for his organization. And on July 20, 2018, YouTube announced an initiative called Learning.
He launched YouTube’s ad-free subscription service, YouTube Premium (formerly known as YouTube Red), and its over-the-top (OTT) Internet television service YouTube TV.
Personal life of Suzanne Ojisky.
Suzanne has 5 children with husband Dennis Tropper. Suzanne believes in work-life balance. He has focused on diversifying the technology industry. According to her, “Women are a very important part of the dynamic in the tech world. We need more women in tech.”
In addition to being a US citizen, he is also a Polish citizen.
She feels that coding should be taught to everyone right from school and young girls should be made aware and interested in computer science.
Suzanne said in an interview, “People in power pass on power to other people. Those who have such power must transfer it to others in a way that ultimately benefits all.”
As much as there is hate speech and content on YouTube, Suzanne’s comments show that she stands against it. Suzanne Ojisky is a true trailblazer in her field. And Suzanne continues to inspire millions through her life and success.