It is said that YouTube is the second largest search engine in the world. Its position is after Google. YouTube is a very important platform to introduce brands and organizations and connect with customers through videos.
Here are 6 things to consider when doing YouTube marketing:
• Audience research
• Creative content
• Links to websites
• Asking to do something
According to the 2017 State of Inbound report, the top type of content in the marketing world is video. Most businesses and brands post videos on YouTube. Of course, being the most popular video hosting site, YouTube is the top favorite.
But despite its popularity and marketing benefits, only 9 percent of small businesses in the world are marketing on YouTube. Only 9 percent!
Because, most people don’t understand how to create video content and how to market with it. Here are some tips.
1. Specify the target audience.
This is the first step in content marketing. Just like with a blog, don’t write something without knowing what the audience wants to read, so don’t jump into video content marketing without understanding the audience.
Always keep an eye on what your competitors are doing. What kind of video content are they creating and how successful are they? See what’s already in the content market and what’s not, what’s succeeding and what’s not.
2. Create Useful And Creative Content
One has to wonder why people are consuming more video content. Because they think video is more personal, video has more power to engage.
Video content should be interesting. Let’s say you made a how-to video or tutorial video, but it wasn’t engaging. The person teaching doesn’t know very well how to use the thing himself. In this, the audience will not watch the video and may not come to the channel.
3. Create partnerships
YouTubers have numerous fans and followers on their own channels. It is possible to get millions of followers and billions of views through these YouTubers. Partner with popular YouTubers who can represent your business.
There is a common misconception that YouTubers only attract millennials or younger audiences. Numerous content creators are also popular among mature audiences.
Partner with a similar YouTuber who can talk about your product. This is one of the ways to draw attention to your brand and content. It benefits both parties.
4. Link to website
It seems like a very simple thing but it has a lot of importance. This will increase your website traffic. This can be done in two ways. You can add an annotation to your video that will take you to your website when clicked, or you can add a link to your website in the description box of your video.
5. A Call To Action Or Request To Do Something
What do you ask viewers to do at the end of your video? How to connect with them at the last minute?
It depends on the type of video. If it’s a simple introductory video, ask viewers to like and subscribe to your YouTube channel, and keep an eye out for other content.
And if it’s a product demo video, ask them to visit your company’s website for more details. Adding a call to action at the end of your video will definitely increase your sales.
6. Maintain continuity
Many businesses find it difficult to maintain a YouTube channel. YouTube videos are no longer at the level of ordinary videos, when production costs become necessary. Scripting, filming and editing together become a very time-consuming affair. But YouTube should be considered just as much a part of your content strategy as any other. That means, if your consistency isn’t right, you won’t get any results.
YouTube marketing is marketing like any other marketing. If you want to do YouTube marketing, you have to give it full attention.
First, create an introductory video to let your audience know how often your channel will be posting videos. Provide additional information. Once you get into the rhythm, keep the rhythm.
Consistency doesn’t end with how many days you regularly post videos. You also need to maintain consistency in terms of quality. If you provide very good quality videos, intelligent content in the beginning and after a few days you provide poor quality videos and generic content, then your followers will definitely decrease or not increase.
Creating video content can become a time-consuming and long-term process, but its importance is immense in this visual age. This may not be the case when viewers start liking your content in the beginning. If you decide on strategies and tactics and stick to them, you will definitely get great results.